If your small business website was built a few years ago, you may be surprised to hear that it may soon be obsolete (if it’s not already). Big changes in digital marketing have affected how users access and use the web today, and new technologies have made many old-school websites inaccessible, unreadable, or completely unusable
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Blogs. Facebook. LinkedIn. Twitter. YouTube. The list goes on when talking about marketing your small business online. However, there’s little doubt that of all the online channels, Google is still arguably the biggest. With its suite of products like Adwords, Gmail, Chrome, YouTube, and Google+ (among others), Google’s footprint on the web is huge. So
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As an expert in your industry, you probably run across fresh ideas and industry news that can be shared on your social profiles. When you find information that would be useful to your market, pass it along! When sharing info socially, remember to include links back to your own website or blog. For example, you
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Well, it’s official – last week Microsoft announced that the upcoming release of Internet Explorer (IE 10) will not support Adobe Flash. Instead, IE 10 will join some other popular devices (such as iPads and iPhones) that do not support Flash technology. So if you have a Flash-based website for your business, it will soon
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A few years ago, standard SEO techniques such as on-page keyword densities and link-building programs were very effective in helping small business websites improve their rankings in the search results. Today, however, optimizing your website using only standard techniques is just not enough – the search engines now evaluate a multitude of additional factors to
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