A few years ago, standard SEO techniques such as on-page keyword densities and link-building programs were very effective in helping small business websites improve their rankings in the search results. Today, however, optimizing your website using only standard techniques is just not enough – the search engines now evaluate a multitude of additional factors to
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By now you’ve probably heard of Google’s latest update to its search algorithm (referred to as the “Farmer” update or the “Panda” update) that was intended to knock low-quality “content farms” out of the top search rankings. Apparently, the update was successful in removing a number of annoying, low-quality content farm websites from popping up
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One way to build your business and generate new sales is to get more traffic flowing to your website. Whatever your site was designed to do (e.g., generate leads, convert customers, sell products, establish expertise, etc.), you must have a steady stream of visitors to your site, who can then follow your calls-to-action. (You do
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