A few years ago, standard SEO techniques such as on-page keyword densities and link-building programs were very effective in helping small business websites improve their rankings in the search results. Today, however, optimizing your website using only standard techniques is just not enough – the search engines now evaluate a multitude of additional factors to
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In the January 2011 issue of Biz Talk, we gave you a little background on QR codes, and showed you five ways to use them to market your business (you can refresh your memory here). QR codes are catching on fast – a recent survey from Mobio revealed a 1200% increase in QR code usage
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Lately, you may have been hearing a lot about something called “Groupon,” from its controversial Super Bowl ads to its rejection of a $6 billion offer from Google, Groupon has been in the news a lot. But when it comes to using Groupon as a marketing strategy for your small business, is it a good
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One way to build your business and generate new sales is to get more traffic flowing to your website. Whatever your site was designed to do (e.g., generate leads, convert customers, sell products, establish expertise, etc.), you must have a steady stream of visitors to your site, who can then follow your calls-to-action. (You do
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Have you seen these funny-looking little black and white graphics? Although they may be unfamiliar to you, these images, called QR Codes, are actually very powerful 2-D barcodes that can connect your customers to a web page, an email address, a video, a Google Place page, or even to instantly download your contact information! By
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