If you’re like many small businesses, you want to squeeze every last drop of value out of your website and online marketing activities. But do you know which initiatives are worth your time and money? Do you know the mistakes to avoid? Here are five tips to help you focus on where to put your
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Yes, it’s that time of year; when marketing experts begin compiling their “best-of” lists for the events, tips, lessons, developments, and/or advice gathered from the past year. And for small businesses, the year brought some very big changes that have already affected the way in which companies must now position themselves in order to stay
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It’s no secret that Google is a dominant player in the online world with its top-performing search engine and collection of free products including Google Analytics, Adwords, Gmail, Android, Google Maps, YouTube, and now Google+, Google’s new social network introduced in July 2011. Google is everywhere, and as a small business you should know how
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What are the primary marketing channels that you use to promote your small business? Your website? Radio ads? Email Marketing? Social networking? In today’s world, it’s likely that you already use more than one channel to get your message out to the world. But – are you really reaching all of your potential customers? It’s
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When you walk out the door each day, what items do you typically take along with you? Among other things, I’ll bet you take your keys, your wallet, and your cell phone, right? Today’s consumers typically keep their mobile phones with them at all times, and are using them for so much more than phone
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