If you’re like many small businesses, you want to squeeze every last drop of value out of your website and online marketing activities. But do you know which initiatives are worth your time and money? Do you know the mistakes to avoid? Here are five tips to help you focus on where to put your
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What are the primary marketing channels that you use to promote your small business? Your website? Radio ads? Email Marketing? Social networking? In today’s world, it’s likely that you already use more than one channel to get your message out to the world. But – are you really reaching all of your potential customers? It’s
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By now you probably know that a social networking presence for your small business is no longer just a luxury – it has become an expectation. Today, your overall online presence must include not only a great website, but also a consistent social networking strategy that is integrated with your other marketing assets. Social networking
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One way to build your business and generate new sales is to get more traffic flowing to your website. Whatever your site was designed to do (e.g., generate leads, convert customers, sell products, establish expertise, etc.), you must have a steady stream of visitors to your site, who can then follow your calls-to-action. (You do
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