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	<title>Five Sparrows Marketing Blog</title>
	<link>http://fivesparrows.com/blog</link>
	<description>Marketing Articles, Tips, &#38; Ideas for Small Business</description>
	<lastBuildDate>Tue, 02 Mar 2010 18:00:03 +0000</lastBuildDate>
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		<title>Is It Time for a Call-to-Action Makeover?</title>
		<description><![CDATA[One of the most important parts of any marketing effort is the call to action (or CTA). This also is true for the web pages on your small business web site – each page should have a clear, compelling CTA to guide your visitors to do something as a result of visiting your site. Whether [...]]]></description>
		<link>http://fivesparrows.com/blog/2010/03/02/is-it-time-for-a-call-to-action-makeover/</link>
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		<title>Your Strongest Marketing Asset</title>
		<description><![CDATA[Today, a corporate web site is one of the most important marketing tools a small business has; and for many it is just as essential as having a phone number or business cards. Typically, companies rely on a variety of marketing “assets” like e-mailing lists, customer databases, and marketing materials to help them promote and [...]]]></description>
		<link>http://fivesparrows.com/blog/2010/02/23/your-strongest-marketing-asset/</link>
			</item>
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		<title>Blended Search &#8211; Let&#8217;s Get Vertical</title>
		<description><![CDATA[When consumers today search online for the products and services your business offers, you are not only competing with other web sites, you’re also competing with social networking profiles, online videos, blog posts, Twitter tweets, photo sharing sites, online news outlets, etc., all blended together on the search engine results pages (SERPs).
So how can your [...]]]></description>
		<link>http://fivesparrows.com/blog/2010/02/16/blended-search-lets-get-vertical/</link>
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		<title>How Long Does It Take for SEO to Work?</title>
		<description><![CDATA[We are often asked how long it will take before an optimized web site will start showing up in the search engine results, but of course that&#8217;s a difficult question with a complicated answer. Seeing results in the search engines depends on many factors, and each web site’s circumstances are unique. However, here are some [...]]]></description>
		<link>http://fivesparrows.com/blog/2010/02/02/how-long-does-it-take-for-seo-to-work/</link>
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		<title>7 Ways Google Could Shake Up Your Year</title>
		<description><![CDATA[Love it or hate it, Google has an enormous amount of influence over the way in which we find information, communicate with others online, and consume information on the web. Google is so big and powerful that when it announces a new feature, changes an algorithm, or updates its database, the ripples are felt world [...]]]></description>
		<link>http://fivesparrows.com/blog/2010/01/26/7-ways-google-could-shake-up-your-year/</link>
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