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	<title>Five Sparrows Marketing Blog</title>
	<link>http://fivesparrows.com/blog</link>
	<description>Marketing Articles, Tips, &#038; Ideas for Small Business</description>
	<lastBuildDate>Wed, 02 Jul 2008 21:39:04 +0000</lastBuildDate>
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		<title>A Lean, Mean, Marketing Machine</title>
		<description><![CDATA[Today’s sluggish economy can be tough for small businesses, but there are steps you can take to tighten your belt and still get great results from your marketing efforts. One way to do this is to trim the excess from your marketing budget, leaving only the best, most cost-effective tactics to do the work. Below [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/07/02/a-lean-mean-marketing-machine/</link>
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		<title>Out of Sight, Out of Mind</title>
		<description><![CDATA[Most of us have heard the phrase “out of sight, out of mind” all of our lives – we’ve heard it so much that it’s become a cliché. Cliché or not, it happens to be especially true when it comes to small business marketing.
Most of the time, you want your business to be on the [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/06/24/out-of-sight-out-of-mind/</link>
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		<title>Is Your Site an Online Obstacle Course?</title>
		<description><![CDATA[To be successful, a small business web site should lead visitors toward taking action – whether it’s purchasing a product, signing up for a newsletter, or clicking on a specific link – the site should provide a clear pathway for visitors to accomplish a goal. But sometimes, moving your visitors toward that action is harder [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/06/20/is-your-site-an-online-obstacle-course/</link>
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		<title>The Battle for the Inbox</title>
		<description><![CDATA[If you’re like most people, you are probably inundated with email messages filling up your inbox all day long. As a small business, you also probably know that sending out email marketing campaigns is one of the most effective, inexpensive marketing methods available today. So what’s the secret to getting your e-mail campaigns to stand [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/06/20/the-battle-for-the-inbox/</link>
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		<title>Anchors Away!</title>
		<description><![CDATA[How many types of “anchors” can you name? I can think of News Anchors who bring us the headlines on TV each day, those wall-anchor thingies that you hammer into a wall before hanging a heavy shelf, and of course my summer favorite – boat anchors. But the most valuable type of anchors for most [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/06/20/anchors-away/</link>
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		<title>Definite &#8220;Don&#8217;ts&#8221; for SEO</title>
		<description><![CDATA[You probably already know that in order to get good rankings in the search engines, your web site should incorporate SEO (Search Engine Optimization) elements to ensure that the pages can be read and indexed by the search engine spiders that visit your site. It can be confusing, though, since search engines are constantly updating [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/05/25/definite-donts-for-seo/</link>
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		<title>Keyword Optimization - Getting It Right</title>
		<description><![CDATA[What’s the most important part of optimizing a web site to perform better in the search engines? If you’re like most people, you probably thought “keywords.” And that’s true, of course, as long as you include about a million other techniques and nuances when using keywords to optimize a web site! (Okay, maybe not a [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/05/16/keyword-optimization-getting-it-right/</link>
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		<title>Statistically Speaking</title>
		<description><![CDATA[Home pages. Landing pages. Sub pages. Content pages. These are the types of pages found on most small business web sites. But if you’re trying to turn your web site visitors into loyal customers, then you definitely need to know about your exit pages. And where can you find your exit pages, entry pages, and [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/05/11/statistically-speaking/</link>
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		<title>Show Them the Way</title>
		<description><![CDATA[To be an effective marketing tool, your web site should lead your customers and potential customers to take some sort of action. Whether it’s signing up for your newsletter, visiting your online store, calling your toll-free number, or simply remembering your company or your brand, it’s the customer’s action that ultimately results in new leads [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/04/24/show-them-the-way/</link>
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		<title>Google &#8220;Everflux&#8221; is Causing a Stir</title>
		<description><![CDATA[Most small businesses know how important it is for their web sites to be found in the search engines, especially Google, since it is responsible for around 60% of all search traffic on the web. One of the reasons Google is so popular is because it provides really good results when searchers look for information, [...]]]></description>
		<link>http://fivesparrows.com/blog/2008/04/13/google-everflux-is-causing-a-stir/</link>
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