One of the most important parts of any marketing effort is the call to action (or CTA). This also is true for the web pages on your small business web site – each page should have a clear, compelling CTA to guide your visitors to do something as a result of visiting your site. Whether
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Today, a corporate web site is one of the most important marketing tools a small business has; and for many it is just as essential as having a phone number or business cards. Typically, companies rely on a variety of marketing “assets” like e-mailing lists, customer databases, and marketing materials to help them promote and
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Last month (August, 2009), Google announced a beta release of its biggest behind-the-scenes update in more than three years, called Caffeine. Apparently, this update is intended to improve the speed of doing searches on Google, and also to enhance the accuracy of searches on Google as well. Although these changes are supposed to apply mainly
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If you had to guess, how many web sites would you say that you visit in a typical day? Only a few? Dozens? Too many to count? If you are like most people, you visit multiple sites each day whether doing research, getting news, socializing, shopping, or for any number of other reasons. Most likely,
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For small businesses today, the web is a significant tool for promotion, advertising, lead generation, customer relationship management, and many other business-related activities. But there’s more to a successful web site than just the web site itself. For instance, you may have the best site ever built, but if nobody visits the site, how does
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