If your small business website was built a few years ago, you may be surprised to hear that it may soon be obsolete (if it’s not already). Big changes in digital marketing have affected how users access and use the web today, and new technologies have made many old-school websites inaccessible, unreadable, or completely unusable
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If you’re like many small businesses, you want to squeeze every last drop of value out of your website and online marketing activities. But do you know which initiatives are worth your time and money? Do you know the mistakes to avoid? Here are five tips to help you focus on where to put your
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Blogs. Facebook. LinkedIn. Twitter. YouTube. The list goes on when talking about marketing your small business online. However, there’s little doubt that of all the online channels, Google is still arguably the biggest. With its suite of products like Adwords, Gmail, Chrome, YouTube, and Google+ (among others), Google’s footprint on the web is huge. So
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Well, it’s official – last week Microsoft announced that the upcoming release of Internet Explorer (IE 10) will not support Adobe Flash. Instead, IE 10 will join some other popular devices (such as iPads and iPhones) that do not support Flash technology. So if you have a Flash-based website for your business, it will soon
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One way to build your business and generate new sales is to get more traffic flowing to your website. Whatever your site was designed to do (e.g., generate leads, convert customers, sell products, establish expertise, etc.), you must have a steady stream of visitors to your site, who can then follow your calls-to-action. (You do
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