For those of you following our progress during the Social Networking Tour around Michigan’s lower peninsula, here is a brief re-cap of yesterday’s kick off events at the Livonia Business Expo! Of course, it was pouring rain all morning – complete with thunder and lightning – when we got to Burton Manor to set up!
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For small businesses that have already jumped into social media marketing, keeping track of your Facebook activity just got a little easier. (And if you haven’t gotten involved with social marketing yet, what are you waiting for?) Facebook has a tracking feature called Facebook Insights that allows page administrators to measure activity on their Facebook
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Today, most small businesses know that using technology such as web sites, email marketing, and online advertising can be much less expensive and often more effective than using older, more traditional methods of marketing like print ads, radio, or television. But with the explosion of social networking sites now covering the digital landscape, small businesses
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When consumers today search online for the products and services your business offers, you are not only competing with other web sites, you’re also competing with social networking profiles, online videos, blog posts, Twitter tweets, photo sharing sites, online news outlets, etc., all blended together on the search engine results pages (SERPs). So how can
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If you are still not convinced that social media belongs in your marketing mix, keep reading. Social media marketing continues to gain momentum as a first-rate marketing vehicle, gaining favor over traditional marketing in many cases. For example, Pepsi will be skipping TV ads during this year’s Super Bowl and instead investing the ad dollars
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