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Is Social Marketing Right for You?

With so many low-cost, highly effective marketing options available on the web today, it can be confusing for a small business to figure out which ones are passing fads, and which ones are solid, useful marketing initiatives that can produce great results over the long run. And although social media marketing is an extremely hot

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Generating Leads With Social Marketing

As social marketing continues to gain popularity with web users, businesses of all sizes are turning to websites like Facebook, Twitter, LinkedIn, and YouTube to reach consumers today. From customer service to ad campaigns, social marketing can be used in any number of ways to promote and market a business. But beyond promoting a business

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Three Social Marketing Myths Busted

Social marketing offers plenty of benefits for small businesses, but there are a number of common misconceptions that may be holding you back from embracing this new form of marketing. Here are three common excuses used to avoid using social networking as a business marketing strategy, and the reasons these excuses are really nothing more

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No More Excuses – You Need A Social Strategy!

If you’re like most small businesses, you already know you should have a presence on social sites like Facebook, Twitter, LinkedIn, etc. You probably have lots of excuses, too, for why you just haven’t gotten around to setting up a social strategy; maybe you think it’s too much work, or maybe you think it’s just

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There’s More to “Like” on Facebook

Let’s face it: Facebook is huge and it’s here to stay. More than 400 million people are Facebook users, which represents a big opportunity for businesses. But now that Facebook has changed its familiar “Fan” option to a “Like” option as part of something it calls the “Open Graph”, it looks like there are even

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