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Tip of the Month: Social Mention

Social mention is a free web tool that can track and measure your social marketing results from all over the web. The tool can measure your social media influence, the passion of those talking about you, the number of positive vs. negative comments, media mentions, etc. It can also track Twitter hashtags, keywords, and produce

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Business Pages for Google+ are HERE!

Google has announced that Business Pages for Google+ are finally here! As with all things Google, if you want to stay relevant online, you really should pay attention when Google does ANYTHING new – especially because this is going to have an important impact on how people will find and connect with you online. You

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Don’t Be Caught Off-Guard by Google+

Google+ is the new social network that Google launched earlier this year.  Although Google+ Business Pages are not yet available (only personal profiles are offered right now), Google says that Google+ Business Pages will be available very soon.  So what happens to your business when Google+ Business Pages become available? What impact will it have

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3 Steps to a Sustainable Social Marketing Plan

By now you probably know that a social networking presence for your small business is no longer just a luxury – it has become an expectation. Today, your overall online presence must include not only a great website, but also a consistent social networking strategy that is integrated with your other marketing assets. Social networking

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5 Ways to Integrate Social Media into Your Marketing Mix

As I’m sure you know by now, social media is a powerful tool in any small business marketing toolkit, but it produces the best results when it is integrated into a cross-channel, multi-faceted strategy that involves your existing marketing activities as well. Instead of creating a bunch of little social media “islands” where each social

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