In case you haven’t heard yet, last week Google announced a big change to its search algorithm, called “Google Plus Your World.” Basically, Your World combines social search (introduced in 2007) with personalized search (introduced in 2009) into a single algorithm that also includes relevant Google+ results. Google+ was designed to be the overriding glue
(Read More…)
Ever notice that as you start typing a search term into Google or Bing, it starts “guessing” what you are typing? That’s the auto-complete feature, and the terms it displays are often related search phrases and keywords that other people have used when searching. You can use this feature to check your existing keywords to
(Read More…)
Social mention is a free web tool that can track and measure your social marketing results from all over the web. The tool can measure your social media influence, the passion of those talking about you, the number of positive vs. negative comments, media mentions, etc. It can also track Twitter hashtags, keywords, and produce
(Read More…)
Google’s new +1 button (similar to Facebook’s “Like” button) is being clicked on more than 2.3 billion times a day. The +1 button directly contributes to Google search engine positions, which makes the +1 button an important ranking signal in Google. The more +1′s your content gets, the more Google sees that people like your
(Read More…)
As an expert in your industry, you probably run across fresh ideas and industry news that can be shared on your social profiles. When you find information that would be useful to your market, pass it along! When sharing info socially, remember to include links back to your own website or blog. For example, you
(Read More…)
|
