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Tip of the Month: “Google Plus Your World” Has Arrived

In case you haven’t heard yet, last week Google announced a big change to its search algorithm, called “Google Plus Your World.”  Basically, Your World combines social search (introduced in 2007) with personalized search (introduced in 2009) into a single algorithm that also includes relevant Google+ results.  Google+ was designed to be the overriding glue

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5 Marketing Take-Aways from 2011

Yes, it’s that time of year; when marketing experts begin compiling their “best-of” lists for the events, tips, lessons, developments, and/or advice gathered from the past year.   And for small businesses, the year brought some very big changes that have already affected the way in which companies must now position themselves in order to stay

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When Google “Speaks” Do You Listen?

It’s no secret that Google is a dominant player in the online world with its top-performing search engine and collection of free products including Google Analytics, Adwords, Gmail, Android, Google Maps, YouTube, and now Google+, Google’s new social network introduced in July 2011.  Google is everywhere, and as a small business you should know how

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Business Pages for Google+ are HERE!

Google has announced that Business Pages for Google+ are finally here! As with all things Google, if you want to stay relevant online, you really should pay attention when Google does ANYTHING new – especially because this is going to have an important impact on how people will find and connect with you online. You

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What’s So Hot About Mobile?

When you walk out the door each day, what items do you typically take along with you? Among other things, I’ll bet you take your keys, your wallet, and your cell phone, right?  Today’s consumers typically keep their mobile phones with them at all times, and are using them for so much more than phone

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