By now you probably know that a social networking presence for your small business is no longer just a luxury – it has become an expectation. Today, your overall online presence must include not only a great website, but also a consistent social networking strategy that is integrated with your other marketing assets. Social networking
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Last week, Facebook announced that it will be making changes to Facebook business “pages,” which will bring them closer to the look and functionality of the recently updated personal Facebook profiles. These updates make it even easier for businesses and the people who “Like” them to connect and interact in new ways. The changes will
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Lately, you may have been hearing a lot about something called “Groupon,” from its controversial Super Bowl ads to its rejection of a $6 billion offer from Google, Groupon has been in the news a lot. But when it comes to using Groupon as a marketing strategy for your small business, is it a good
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Have you seen these funny-looking little black and white graphics? Although they may be unfamiliar to you, these images, called QR Codes, are actually very powerful 2-D barcodes that can connect your customers to a web page, an email address, a video, a Google Place page, or even to instantly download your contact information! By
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Like most small businesses, you probably spend a lot of time and effort finding qualified leads and telling prospective customers about your business, and the value that you can bring to them by working with your company. You probably also give them a business card, which of course lists your website address where they can
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