If your small business website was built a few years ago, you may be surprised to hear that it may soon be obsolete (if it’s not already). Big changes in digital marketing have affected how users access and use the web today, and new technologies have made many old-school websites inaccessible, unreadable, or completely unusable
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If you’re like many small businesses, you want to squeeze every last drop of value out of your website and online marketing activities. But do you know which initiatives are worth your time and money? Do you know the mistakes to avoid? Here are five tips to help you focus on where to put your
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Yes, it’s that time of year; when marketing experts begin compiling their “best-of” lists for the events, tips, lessons, developments, and/or advice gathered from the past year. And for small businesses, the year brought some very big changes that have already affected the way in which companies must now position themselves in order to stay
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It’s no secret that Google is a dominant player in the online world with its top-performing search engine and collection of free products including Google Analytics, Adwords, Gmail, Android, Google Maps, YouTube, and now Google+, Google’s new social network introduced in July 2011. Google is everywhere, and as a small business you should know how
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Blogs. Facebook. LinkedIn. Twitter. YouTube. The list goes on when talking about marketing your small business online. However, there’s little doubt that of all the online channels, Google is still arguably the biggest. With its suite of products like Adwords, Gmail, Chrome, YouTube, and Google+ (among others), Google’s footprint on the web is huge. So
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