If you’re like most people, you are probably inundated with email messages filling up your inbox all day long. As a small business, you also probably know that sending out email marketing campaigns is one of the most effective, inexpensive marketing methods available today. So what’s the secret to getting your e-mail campaigns to stand
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No matter what you call it – economic slow down, one-state recession, troubled economy – you’ve probably noticed that business is a little sluggish for many companies today. No doubt times are tough, especially here in Michigan, and that has prompted lots of small businesses to tighten up their spending and budgets to compensate for
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You probably already know that e-marketing is a very cost-effective way to reach customers and prospects, but do you know how well it works? According to a new study by data analytics firm Prospectiv, people today get most of their product information from e-newsletters, followed closely by search engines as their primary source of product
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If you run a small business, then you probably already know that one of the most successful, cost-effective marketing strategies available today is email marketing. Email campaigns are great for small businesses because they are typically inexpensive, very targeted, and the results are measurable, allowing you to track things like click-thru rates, opens, bounces, and
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If you’re already using email marketing, then you know that it is a very cost-effective way to communicate with your customers and prospective customers. Email is fast, inexpensive, and quite easy to use as a marketing strategy, which could be why it has become so popular with companies of all sizes. There are many tangible,
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