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Archive for the ‘Email Marketing’ Category:


Got E-Marketing?

Of the hundreds or possibly thousands of marketing messages consumers are bombarded with each day, e-marketing is still one of the most effective marketing methods available, in both the online and offline worlds. In fact, a study from Forbes Media last year found that e-marketing generated the most conversions, second only to search engine optimization.

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Tips for Building Your Opt-In List

E-marketing is one of the most effective online marketing tactics a small business can use, and it becomes even more powerful when new contacts are regularly added so the email list continues to grow. But other than adding an e-newsletter signup form on a web site, how can small businesses get more people to opt

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Social Media and Email: Make Them Play Nice!

Although many companies are warming up to social networking as an effective marketing tool, it’s important to remember that social networking is most powerful as a marketing tool when it is integrated with other marketing initiatives, such as email campaigns. People use social networking sites to pass along information and share with others, so it

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How to Write Headlines that Grab Attention

Headlines aren’t just for newspapers, of course. But they are typically the first thing that customers read in your ads, in your e-newsletter articles, on your web pages, and even in your emails. A headline that grabs attention can immediately engage customers and pique their interest – or it can be skimmed over and ignored

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The Best E-Marketing Tool You’re Not Using

Imagine a low-cost e-marketing tool that your customers look forward to receiving, reminds them of who you are and what you do, supports your web site and search engine efforts, and has results that can be measured almost instantly.  Sound good to you? I’m talking about an E-Newsletter, which is simply the best e-marketing tool

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