In case you haven’t heard yet, last week Google announced a big change to its search algorithm, called “Google Plus Your World.” Basically, Your World combines social search (introduced in 2007) with personalized search (introduced in 2009) into a single algorithm that also includes relevant Google+ results. Google+ was designed to be the overriding glue that holds together all-things-Google, and now appears to be the most direct path to good search engine rankings in Google.
Like it or not, if you want to rank well in Google’s search results, you will probably need to adapt your search engine strategy to include building an audience with Google+.
