As I’m sure you know by now, social media is a powerful tool in any small business marketing toolkit, but it produces the best results when it is integrated into a cross-channel, multi-faceted strategy that involves your existing marketing activities as well. Instead of creating a bunch of little social media “islands” where each social
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WebPLUS Monthly Marketing Services How would you answer the following questions? Are you doing everything you can to promote your business and bring in new leads and customers with online marketing? Do your customers get some type of “touch” from you each and every month? How are your search engine positions – are you at
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Last week, Google made an announcement that could once again shake up a lot of small business websites. According to an article from WebProNews, there is an internal organization within Google called the “Make the Web Faster” initiative, and this group’s quest is to reduce the time it takes a web page to load. Last
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Like most small businesses, you probably spend a lot of time and effort finding qualified leads and telling prospective customers about your business, and the value that you can bring to them by working with your company. You probably also give them a business card, which of course lists your website address where they can
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Today’s buyers are changing the way they do business; whether it’s B2B (business-to-business) or B2C (business-to-consumer) relationships. This change is a direct result of consumers’ comfort level with the internet, and their willingness (and preference) to research, communicate, and make purchases online. A recent study by search firm Enquiro revealed that when it comes to
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