Today, promoting your business on the web is easier than ever, and small businesses have limitless options for creating web sites that not only build credibility with visitors, but also lets users purchase online, communicate interactively, participate in social platforms, use web tools or widgets, play games, or any number of other useful activities using
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If you’re like many web users, you may not even know what a “Google snippet” is, how it should be structured, or even why you should care. But when it comes to optimizing your small business web site, it’s definitely worth knowing what a Google snippet really is, and what you can do to make
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For small businesses that have already jumped into social media marketing, keeping track of your Facebook activity just got a little easier. (And if you haven’t gotten involved with social marketing yet, what are you waiting for?) Facebook has a tracking feature called Facebook Insights that allows page administrators to measure activity on their Facebook
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Unfortunately, many small businesses view their web sites as an item on a “to-do” list – as if it were simply one more task to be crossed off when finished and launched live on the web. But is your small business web site ever really “finished”? Can it be left alone; letting the information become
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