Today, a corporate web site is one of the most important marketing tools a small business has; and for many it is just as essential as having a phone number or business cards. Typically, companies rely on a variety of marketing “assets” like e-mailing lists, customer databases, and marketing materials to help them promote and
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When consumers today search online for the products and services your business offers, you are not only competing with other web sites, you’re also competing with social networking profiles, online videos, blog posts, Twitter tweets, photo sharing sites, online news outlets, etc., all blended together on the search engine results pages (SERPs). So how can
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We are often asked how long it will take before an optimized web site will start showing up in the search engine results, but of course that’s a difficult question with a complicated answer. Seeing results in the search engines depends on many factors, and each web site’s circumstances are unique. However, here are some
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