Love it or hate it, Google has an enormous amount of influence over the way in which we find information, communicate with others online, and consume information on the web. Google is so big and powerful that when it announces a new feature, changes an algorithm, or updates its database, the ripples are felt world
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If you are still not convinced that social media belongs in your marketing mix, keep reading. Social media marketing continues to gain momentum as a first-rate marketing vehicle, gaining favor over traditional marketing in many cases. For example, Pepsi will be skipping TV ads during this year’s Super Bowl and instead investing the ad dollars
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