Marketing Articles, Tips, & Ideas for Small Business
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Five Website Trends to Watch in 2011

December 27th, 2010 | Posted by Lauren Hobson in New & Emerging Technologies - (Comments Off)

If you’re like many small businesses, you try to keep up with technology and follow the latest new “trends”, especially when it makes sense for your business to do so.  But – how do you know which online “trends” are only fads, and which ones are actually useful for business? Although the answers may vary …
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If you are a Google user, you have probably noticed the latest new feature from Google called Instant Previews. After performing a search, users can mouse-over a small icon beside each listing on the search results page, and a mini-version of the web page pops up beside the link. The previews also display highlighted areas …
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HARTLAND, MICHIGAN, December 15, 2010 — Website development & online marketing firm Five Sparrows, LLC today announced a new website feature that enables small businesses to request a free Strategic Planning Report to help them improve their marketing results. The new feature is available on the Five Sparrows website at www.FiveSparrows.com/strategic_planning.htm. Based on the information …
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M is for Mobile

December 3rd, 2010 | Posted by Lauren Hobson in New & Emerging Technologies - (Comments Off)

The use of mobile phones and mobile devices has grown very quickly over the past few years, with more than 5 billion mobile subscriptions worldwide today. That’s huge, especially considering that there are a total of 6.8 billion people on the planet, and 5 billion of them have a mobile subscription. Whether they are using …
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As I’m sure you know by now, social media is a powerful tool in any small business marketing toolkit, but it produces the best results when it is integrated into a cross-channel, multi-faceted strategy that involves your existing marketing activities as well. Instead of creating a bunch of little social media “islands” where each social …
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Featured Service for November

November 16th, 2010 | Posted by Lauren Hobson in Special Offers - (Comments Off)

WebPLUS Monthly Marketing Services How would you answer the following questions? Are you doing everything you can to promote your business and bring in new leads and customers with online marketing? Do your customers get some type of “touch” from you each and every month? How are your search engine positions – are you at …
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Last week, Google made an announcement that could once again shake up a lot of small business websites. According to an article from WebProNews, there is an internal organization within Google called the “Make the Web Faster” initiative, and this group’s quest is to reduce the time it takes a web page to load. Last …
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Like most small businesses, you probably spend a lot of time and effort finding qualified leads and telling prospective customers about your business, and the value that you can bring to them by working with your company. You probably also give them a business card, which of course lists your website address where they can …
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The Digital Buyer: What You Should Know

November 2nd, 2010 | Posted by Lauren Hobson in Marketing & Advertising - (Comments Off)

Today’s buyers are changing the way they do business; whether it’s B2B (business-to-business) or B2C (business-to-consumer) relationships. This change is a direct result of consumers’ comfort level with the internet, and their willingness (and preference) to research, communicate, and make purchases online. A recent study by search firm Enquiro revealed that when it comes to …
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Is Social Marketing Right for You?

October 29th, 2010 | Posted by Lauren Hobson in Marketing & Advertising | Social Networking - (Comments Off)

With so many low-cost, highly effective marketing options available on the web today, it can be confusing for a small business to figure out which ones are passing fads, and which ones are solid, useful marketing initiatives that can produce great results over the long run. And although social media marketing is an extremely hot …
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Special Offer for October

October 26th, 2010 | Posted by Lauren Hobson in Special Offers - (Comments Off)

Featured Service for October Integrated Social Marketing (ISM)® Get a FREE Custom Facebook Tab with your ConnectPLUS ISM service from Five Sparrows! What’s a custom Facebook tab? It’s like an extra “page” on your Facebook profile where you can add high-value marketing content, client testimonials, special offers or coupons, or any other web content that …
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Social Networking Seminar Comes to the Chamber! The Huron Valley Chamber of Commerce is hosting the seminar “Social Marketing for Business” presented by Chamber members Five Sparrows, LLC on Thursday, October 14, 2010. The event will be held at M59 West, and begins with an educational seminar on “Social Networking for Business” at 5:30 p.m., …
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Social Networking Seminar Comes to the Chamber! The Mecosta County Area Chamber of Commerce is hosting the seminar “Social Marketing for Business” presented by web marketing firm Five Sparrows, LLC on Wednesday, October 13, 2010. The event will be held at the Mecosta Oceola Career Center – Miller Wing, from 11:30 a.m. – 1:00 p.m. …
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Five Sparrows and “Marketing in the 21st Century”

October 6th, 2010 | Posted by Lauren Hobson in Special Offers - (Comments Off)

Marketing in the 21st Century Five Sparrows is excited to be presenting our seminar, SEO: What’s Hot & What’s Not at the “Marketing in the 21st Century” event hosted by the Sterling Heights Regional Chamber of Commerce. The event will be held on Wednesday, October 6 from 7:30am until 3:00pm. We will also have a …
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Most people agree that Google is one of the most important and influential companies on the internet today. From its market-leading search engine to its set of free web services like Gmail and Google Analytics, Google makes its presence known to millions of web users everyday. So with this kind of influence and reach, it …
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As social marketing continues to gain popularity with web users, businesses of all sizes are turning to websites like Facebook, Twitter, LinkedIn, and YouTube to reach consumers today. From customer service to ad campaigns, social marketing can be used in any number of ways to promote and market a business. But beyond promoting a business …
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It All Starts With SEO

September 15th, 2010 | Posted by Lauren Hobson in Marketing & Advertising - (Comments Off)

With the addition of universal search (video, images, blogs, etc.), social search (Facebook, Twitter, etc.), geo-targeting (local search), and mobile search tools, web users have more options than ever before for finding exactly what they are looking for online, regardless of the channel they are using. And somewhere out on the web, your business is …
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Special Offer for September

September 13th, 2010 | Posted by Lauren Hobson in Special Offers - (Comments Off)

The SEO Trio: Buy 2, Get the Third one FREE! Want to be found online? Boost your search engine rankings and enhance your web presence FAST with these customized, optimized resources! Custom Google Place Page with optimization Custom Yahoo Local Page Directory Submission to 4 Major Directories Includes Business Info • Web Videos • Maps …
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Anatomy of a Google Results Page

September 3rd, 2010 | Posted by Lauren Hobson in Marketing & Advertising - (Comments Off)

Have you noticed a change in your Google results lately? Google now lists results from all types of media from all over the web – including social sites, videos, images, paid listings, news sites, local results, shopping sites, even book results – all on the same search results page. You do know what this means, …
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Special Offer for August 2010

August 30th, 2010 | Posted by Lauren Hobson in Special Offers - (Comments Off)

Website Re-Designs Can You Say This About Your Current Website? My website can grow with my business because it was custom-designed specifically for my needs I have the freedom to make web updates myself, have updates made for me, or a combination of both anytime I want I am never boxed in to any one …
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