An Index Divided

An Index Divided

Earlier this month, Google announced that it will be taking its current index of the web (websites, documents, online resources, etc.), and dividing it into two separate indexes:  one for mobile content only (which will become the primary Google index), and a second...
Tips for Maximizing Your Ad Spend

Tips for Maximizing Your Ad Spend

If you’re looking for ways to get the most bang for your advertising buck, here are four effective strategies you can use right away to maximize your ad spend: 1. Cut down on waste.  This one seems obvious, but if you’ve been running the same old ads in the same old...
4 Web Mistakes You Should Fix Right Away

4 Web Mistakes You Should Fix Right Away

Even after more than 16 years in business, we often see the same four website mistakes happening over and over again.  These errors can potentially wipe out your site, make it “invisible” to Google, lead customers to dead pages and wrong numbers, and leave you missing...
Does Local Search Exist in a Vacuum?

Does Local Search Exist in a Vacuum?

Of course not.   If Local Search existed in a “vacuum” it would exist all by itself, with no interference, no influence, and no external disruptions – existing in a place where there is nothing there to alter it.   Well of course, Local SEO does not exist in a vacuum...
Still Think Mobile Doesn’t Matter That Much?

Still Think Mobile Doesn’t Matter That Much?

If you’re like many small businesses today, you probably think having a mobile-friendly website is nice, but not necessarily a priority. Well if that’s the case for you and your business, you simply couldn’t be more wrong. According to Search Engine Land’s Wesley...
Breaking News About Mobile

Breaking News About Mobile

Beginning in May, Google will start giving even more preference to websites that are mobile friendly.   This is not a huge surprise, since last year (April 21, 2015) Google started using mobile friendliness as a ranking signal.  Experts believe there are more than 200...