Last month (August, 2009), Google announced a beta release of its biggest behind-the-scenes update in more than three years, called Caffeine. Apparently, this update is intended to improve the speed of doing searches on Google, and also to enhance the accuracy of searches on Google as well. Although these changes are supposed to apply mainly
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As budgets become tighter, many small businesses look for lower-cost alternatives to the traditional marketing activities they have been using for years. But is that really a good idea? Well, in many cases it is a good idea AND can help even the smallest of budgets produce great results. What type of marketing can help
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When optimizing your web site, use only 2 or 3 keywords per page. That way, you can focus on using the selected terms consistently through out the page content and in the meta data (titles, descriptions, alt tags, etc.), making your page more relevant for those terms. Using too many keywords on a web page
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As I’m sure you know by now, social networking is the hottest new marketing trend for business of all sizes, including small businesses. But without a dedicated marketing department or a big budget available, it can seem like an overwhelming task to just figure out what to do with social networking, or how to get
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The topic of Search Engine Optimization (SEO) can certainly be a complex one, and for many small businesses it seems like talking about SEO is like speaking a completely foreign language – possibly a language from outer space. But there are some key concepts that, while not entirely simple, are vital to understanding the importance
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