If your business happens to be in a “summer slow down,” here are some things you can try to help your business pick up activity and minimize the effect this time of year has on your bottom line.
Archive for July, 2009:
A Balanced Equation for Web Site Success
For small businesses today, the web is a significant tool for promotion, advertising, lead generation, customer relationship management, and many other business-related activities. But there’s more to a successful web site than just the web site itself. For instance, you may have the best site ever built, but if nobody visits the site, how does
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The Case for Landing Pages
Have you ever received an email with a great offer for something you really need, or saw a Google click ad for exactly what you’ve been searching for – then with great anticipation, clicked the link for more information only to land on the home page of the company’s web site? It’s sure happened to
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Social Media and Email: Make Them Play Nice!
Although many companies are warming up to social networking as an effective marketing tool, it’s important to remember that social networking is most powerful as a marketing tool when it is integrated with other marketing initiatives, such as email campaigns. People use social networking sites to pass along information and share with others, so it
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