With so many ways to market a small business today, it’s more important than ever to protect your reputation – especially your online reputation. The web today has become very conversational, with users of all types contributing to the overall picture of your business. It’s very likely that whether you currently have a social media
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Most of us are well aware that the search engines frequently change their algorithms to improve search results for users (and foil spammers), which can make it challenging for small businesses just to keep up. But as web technology continues to evolve, it also creates new opportunities for small businesses to improve their SEO strategies
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If you’re like most small businesses today, you’ve probably invested a significant amount of time and money into building (and maintaining) a web site for your business. Maybe you’ve even taken steps to promote and market your web site, or invested in having the site professionally optimized to perform better in the search engines. So
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