Many small businesses today have seen their target audience’s behavior shift toward using the web for communicating (email), getting news (web), communicating with each other (social networking), and performing pre-shopping research (Google). You may be tempted to think that if potential customers want information about your products and services, they will call your company and
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Most small businesses appreciate marketing strategies that are low-cost or no-cost, especially in today’s unpredictable economy. Online marketing channels such as web sites, e-newsletters, email campaigns, and internet advertising are already being used by small businesses to save money on marketing, since these tend to be much less expensive than some older, more traditional methods.
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We are very pleased to announce that we have just completed a new whitepaper explaining the SEO building blocks that small businesses must use to be successful with their search engine optimization efforts. The whitepaper is titled “The Building Blocks of SEO for Small Business: What it Takes to Be Found Online” and is available
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Today, most consumers check out a company’s web site first – way before they consider making a purchase or contacting a business for more information. It’s often the first encounter they have with the company, and can result in them making snap judgments about the company and whether it’s credible or desirable to do business
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