Unless you’ve been hiding under a rock, you’ve probably heard about Social Networking and how important it is to your small business web presence. Not too long ago, all you needed for an online presence was a web site, maybe with some online shopping capability, and email. But now that Social Networking has blasted onto
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Your small business probably uses multiple marketing “channels” already, whether you think of them as channels or not. Print advertising, email campaigns, pay-per-click marketing, direct mail, banner ads – all of these are different types of marketing channels that you may already be using to promote your products and services. But although most small businesses
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If you’re like most small businesses, your web site is an investment. And like most investments, you’d like to see a nice return on that investment over time. But unlike other investments, your web site doesn’t gain any value if it just sits there untouched – you have to maintain it and re-invest in it
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By now, you’ve probably heard that inbound links are critical to helping your site show up at the top of the search engine results. So what exactly are inbound links? Inbound links are one-way links that point to your site from another “site” on the web; however, not all inbound links are created equal. The
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