Web usability – the ease with which users can find information on a web site – is one of the most often overlooked elements of building a small business web site. What may be surprising, though, is that web usability often determines whether visitors actually make purchases, follow your call to action (like call your
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How do your customers recognize your company? Do they know what makes you different from your competition? Do they have a good impression of your small business? The thing that triggers your customers to identify your company and distinguish you from competitors is actually your brand. And whether you are intentional about it or not,
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With so many social networking platforms available today for marketing your small business, it may be tempting to jump in and try them all. Unfortunately, that would probably end up being difficult for most small businesses to manage going forward, mostly due to limited time and resources. Although services such as MySpace, Facebook, LinkedIn, and
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