With all of the marketing techniques, tools, and tactics available today, it can be easy to overlook a basic marketing tool that you probably use all the time – your business card! Business cards are the ultimate permission-based marketing approach. When you offer your business card to another person, he or she almost always takes
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You probably already know that e-marketing is a very cost-effective way to reach customers and prospects, but do you know how well it works? According to a new study by data analytics firm Prospectiv, people today get most of their product information from e-newsletters, followed closely by search engines as their primary source of product
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