Web usability – the ease with which users can find information on a web site – is one of the most often overlooked elements of building a small business web site. What may be surprising, though, is that web usability often determines whether visitors actually make purchases, follow your call to action (like call your
(Read More…)
How do your customers recognize your company? Do they know what makes you different from your competition? Do they have a good impression of your small business? The thing that triggers your customers to identify your company and distinguish you from competitors is actually your brand. And whether you are intentional about it or not,
(Read More…)
With so many social networking platforms available today for marketing your small business, it may be tempting to jump in and try them all. Unfortunately, that would probably end up being difficult for most small businesses to manage going forward, mostly due to limited time and resources. Although services such as MySpace, Facebook, LinkedIn, and
(Read More…)
Most small businesses put a lot of time, thought, and marketing budget into creating a web site that not only gives users a great web experience, but also the necessary information to turn web visitors into new (or repeat) customers. With marketing budgets being tightened (or cut) for many businesses today, a business web site
(Read More…)
Customer Loyalty programs have been around for many years, but recently it seems they have been experiencing a bit of a resurgence. Popular programs such as the Staples Reward Program and those CVS “Extra Bucks” give members extra benefits just for doing their everyday shopping. But if you’re looking for an innovative, fresh marketing strategy
(Read More…)
|
