For most small businesses, the goal of having a web site is to attract customers, gather leads, and convert sales. But is that what YOUR web site is doing? When you get it right, web visitors have a valuable experience and clearly understand how your product or service fulfills their needs. Get it wrong and
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Just when you thought you had figured out how to optimize your web site for the search engines, Google has come along to shake things up again! Google’s Universal Search is a new, comprehensive approach to searching that gives users results not only from web pages, but also from blogs, images, video, news, and other
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Hopefully, your search marketing strategy is part of an overall marketing plan that involves regular testing and measuring. It’s like eating vegetables when you’re a kid….you gotta do it because it’s good for you, even though it’s not your favorite part of dinner. The same is true for monitoring your search engine positions – you
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Many small businesses shy away from sending out press releases because they are just not comfortable with writing them. They think “what should I say?” or “will anyone be interested in this?” instead of remembering that press releases are always welcome if they are well-written and timely. Here are five tips for making sure your
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