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Archive for April, 2007:


A Gift for Web Visitors – Usability!

What does your web site say about your business? The reality today is that your web site represents your entire company, and visitors make judgments about your business based on their impression of your web site. Often, businesses focus on creating a professional image, which of course is vitally important for making a good first

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A Place Called Home – Local Search on the Web

Having a local web strategy is an important part of your company’s overall search engine strategy, but don’t wait too long to take action. The web is already the tool of choice for most shoppers today, and your company needs to be where the customers are – on the web. The latest trend in web

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The Itsy Bitsy Spiders

Remember the phrase “Build it, and they will come…” ? Well, that may be true for baseball fields in the movies, but it’s certainly not the case for web sites! In order to bring traffic to your web site, you are going to need the help of the web’s most used resource – Search Engines

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Branding Your Business – Why It Matters

If you’re a small business, you may think that branding is just a luxury that only the “big guys” have. But even the smallest of businesses must have consistent branding in order to be successful, and it’s not really a luxury but more of a necessity if you want your business to thrive and grow.

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Create a Marketing Plan in Five Easy Steps

Many small businesses are busy with day-to-day activities with no time left over to create a marketing plan to follow. Well, summer is a great time to put together a plan that will help build your company’s image and provide guidelines for marketing your business for the second half of 2006. Step 1: Determine Your

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