A long time ago, (okay, maybe the ‘90s) small businesses that had web sites were mostly thought of as being cutting-edge and technically savvy. Remember those days? Merely having a web site sent the message that the company was competent, professional, and innovative. Helping, or Hurting? Now, however, having a web site is basically an
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Good marketing is built on good relationships, which often means marketing that goes beyond the usual print ads, direct mail initiatives, or business directory listings. Good relationships are built with consistent, credible marketing activities that also include some level of personal involvement. Whether it’s the message of your marketing or scheduling face-to-face meetings with leads
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Ever wonder how your competitors get such good rankings in Google and other search engines, or why they always seem to come up ahead of your company for common search terms? Or worse yet, how do they get listed in the search results when your company doesn’t get listed at all? The First Page This
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According to a recent Marchex report, small businesses are not establishing a web presence as quickly as customers online are looking for their products and services. It’s not that small businesses aren’t spending marketing dollars, they are just not spending very many of them online. The report stated that small businesses will spend more than
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Most small businesses know that driving traffic to their web site is the first step to web success. However, it is no longer enough to simply drive traffic to your web site. In today’s web environment, you must also make sure that once visitors arrive at your site, they “stick” long enough to absorb your marketing message,
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